Chapter 9

Vignette

Twitter Emerges as News Source for Iran Protesters

1.) Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran Illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that twitter and other social networks could be used by people and organizations to add real value?

Ans:

No, the events in Iran didn’t illustrate the potential value to society of social networking tools such as twitter. Because it results an online traffic overload.

Yes, there were other ways that twitter and other social networks could be used by people and organizations to add the real value of it just like for example making friends to those people you’ve known and make chatting.

2.) How trustworthy is the information one gleans from social networks such as twitter?

Ans:

It could be just 40%, The moment one person reveals certain information in just one click it would spread worldwide. So you can’t just trust social networks about revealing some information about you or it may be to others.

 

Case Study

3.) Social Networking Disaster for Domino’s

1.) Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done-lack of management response is judged as an admission guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

Ans:

Domino’s should take action right after they have known and see those video. So it would not take so much time to fix, and couldn’t create much bigger damage.

2.) Do you find it unusual Domino’s response was primarily through the online media rather that the unusual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?

Ans:

For me it was just okay if their response was primarily through the online media. Because technology this time is much more advantage right now than the printed press releases. For most people now a days engaging in technology so people might see their response. And as long as they explained everything in clear situations.

3.) Identify three lessons than the other companies could learn from Domino’s experience.

Ans:

The lessons that a company can get this were:

The company should secure their employees every time if their employee was doing their job exactly and not doing in other works that was not involve to the company.

A company should choose well the applicant they would hire.

And if it was a restaurant they should have a proper etiquette and secure cleanliness.